Profit-Driven Solutions
Who We Are
Every dealership is unique, but every dealership faces similar challenges. Rising competition, shrinking margins, customer expectations that keep changing, and regulations that grow more complex by the year. At Midwest Dealer Solutions, we exist for one reason: to help dealerships not only survive but thrive in this environment.
We’re more than just a vendor or a provider of insurance products—we are a true partner. Our role is to strengthen every part of your dealership’s operation, from finance and insurance to employee benefits, property and casualty, and beyond. When you work with us, you gain access to a team of experienced professionals who understand the automotive retail industry inside and out.
What sets us apart is our approach. We don’t believe in one-size-fits-all programs. Instead, we take the time to listen, evaluate your dealership’s specific needs, and design strategies that align with your culture, goals, and market. For us, success isn’t measured by short-term numbers but by the long-term relationships we build with our clients and the consistent growth they experience.
Increase Dealership Profitability While Building Trust
- Integrity – We believe that transparency and honesty are the foundation of lasting success.
- Performance – We design programs that drive measurable results, not just promises.
- Partnership – We work side by side with dealership owners and managers, staying engaged long after the first handshake.
Our mission is more than words—it’s a daily commitment to helping our clients overcome challenges, seize opportunities, and create dealerships that are stronger, more profitable, and more resilient.
Joshua L. Rodriguez
Josh has been married to his amazing wife, Vanessa, for 19 years. They have 3 beautiful daughters, Rylee, Alexis, and Emersyn. As president, Josh is part of the leadership team responsible for MWDS’s engagement efforts across the country. His primary goal with each client is to understand and deliver on their agenda and drive the dealer’s vision. MWDS specializes in maximizing their customer’s business through compliant sales, F&I, and service profitability while developing individuals to maximize their potential. Josh has over 20 years of automotive experience. He has held many different seats on the retail side, including Platform F&I Director for a large group. He has represented some of the best TPA’s where he was able to leave a lasting impact on hundreds of individuals through his mentorship. During that time, Josh had multiple dealers nominated for the F&I Dealer of the Year Award.
Brandon Malicoate
Brandon Malicoate is an accomplished automotive executive and entrepreneur with nearly 25 years of experience in dealership operations, finance, and income development. Throughout his career, he has been recognized for his ability to strengthen dealer profitability, build lasting partnerships, and develop innovative strategies that help dealerships thrive in a competitive marketplace.
Brandon began his career in 2003 with Bob Howard Auto Group, where he established his foundation in finance and dealership operations. In 2006, he joined the Bob Moore Auto Group, serving in finance and sales management roles until 2013. During this period, he gained a reputation for leadership, customer-focused finance solutions, and operational excellence.
In 2013, he transitioned to Assurance Marketing, Inc. as an Income Development Specialist, working closely with dealers to improve profitability, optimize F&I performance, and elevate customer experiences. When Assurance Marketing, Inc. was acquired by National Auto Care (APCO Holdings) in 2020, Brandon assumed the role of Area Director for the Midwest Region, where he oversaw dealership development programs and regional growth initiatives. He held this position until October 2024.
Today, Brandon is a Partner with Midwest Dealer Solutions, where he continues his mission of helping dealerships maximize success through tailored income development strategies, training, and innovative F&I solutions.
Complementing his industry leadership, Brandon has shared his expertise as co-host of the Wrench Turners Podcast, contributing to industry discussions on fixed operations, training, and the future of automotive retail. His long-standing dedication to the industry, combined with a passion for helping others succeed, has made him a respected leader and trusted partner to dealerships across the Midwest.
